Tester Moisture
Appliances to the countryside to open the rural market will become the main force driving domestic demand – household appliances to the countryside,
Ministry of Finance
Business
Jointly sponsored by the Ministry ”
Home Appliances
The countryside “movement is carried out in full swing. In Shandong, Henan and Sichuan provinces pilot areas, farmers buy the specified model
TV
,
Refrigerator
And mobile phones, home appliances, the state will give 13% of financial subsidies. According to estimates of the departments concerned, this policy will bring an unprecedented astronomical sales of the rural household appliances.
Rural household appliance market is the home appliance industry, the start key to sustained high growth, “home appliances to the countryside” subsidy policy not only brings benefits to farmers, but also bring opportunities to the household electrical appliance enterprises.
Will become the main force driving domestic demand
Treasury officials said
An Zeng: farmers increase income in the current difficult situation of the larger urban-rural divide, financial subsidies to support the “home appliances to the countryside” to activate the rural
Consumption
Is to solve the objective requirements of expanding domestic demand.
As “home appliances to the countryside” campaign to conduct experiments, the rapid development of the rural household appliance market access opportunity. According to
Home Appliances
Association forecasts, in 2008, the country’s home market, 34
Capacitance
Will amount to more than 2300 billion yuan. Vice chairman of China’s household electrical appliance that Jiang Feng, “home appliances to the countryside” as the home appliances market to open countryside provides a very good opportunity to start the towns and rural markets and the rapid development of household appliances will become the main driving force of domestic demand growth.
Senior industry experts, national consultants, senior home appliance industry, Shen Wen Jian in the interview with this reporter said, “home appliances to the countryside,” will bring about enormous business opportunities. He believes that for businesses, faced with government regulation and harmonization of direct subsidies
Tender
Work is a new sales channel, neither the existing sales channels will have a direct conflict, but to complement and promote the existing channels of sales enthusiasm and initiative. Meanwhile, the Government unified the tender on the sale of investment in marketing costs and late fees on all other channels of relatively smaller, and because of the specific consumer groups will have a direct economic subsidies to power, it needs to spend supporting business promotion tools and resources on can be greatly reduced. Although due to need to configure a dedicated team of staff and promote, advance will increase some costs, but opportunities for the rural market should not be underestimated.
Successful business tailored to rural market
Although the rural market will bring the various business opportunities, but the experts say, because the particularity of the rural market, the successful business of marketing strategies need to change. Shen Jian Wen said the consumption structure of urban and rural dual obvious differences between rural and urban markets are also very large. Therefore, a large number of long-term campaign in 12 urban markets in the appliance business, the operation must be rapid changes in ideas and development strategies, set up a group for the rural market, consumption habits, hobbies, the pursuit of features such as product development, structural design functional change, marketing, sale
Service
So professional team.
In the “home appliances to the countryside” project,
Haier
Refrigerator, color TV, cell phone three kinds of products winning 36 models, is the most successful types of enterprise. Haier demand for rural consumers, design and production for the characteristics of rural consumption appliances. Such as the voltage with the fridge wide, super reception
Television
To help correct the rural users
Storage
Haier refrigerator drawer labeled the surface of the meat or put up a sign ready meal, the phone is designed in large print. At the same time also after-sales service, the “home appliances to the countryside” subsidies extended warranty home appliance products doubled.
Hisense Electric Co., said marketing director Wang Yunli, affixed with “appliances to the countryside”
Logo
The successful model Hisense TV is fully considered rural voltage instability
Lightning
Facilities are incomplete, weak signals, humid climate, so the actual situation, specially designed to meet the wide
Power supply
, Superior signal reception, mine design, moisture shock,
Energy
Simple operation.
Changhong AG is taking into account the rural environment, add some special features in rural areas. For example, many rural rats, mice got into the refrigerator over the past
Motor
Bitten lines are common, the specific increase in rat control panel for the refrigerator; rural voltage instability, which in the color TV, refrigerator in a wide range voltage design, it has added lightning protection design; selection on mobile phones in particular anti-choice fall wear materials.
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